Event Branding
Branding and promotional materials designed for an international event.
プロジェクト
The International Chief Data Officer & Information Quality Symposium (CDOIQ) will take place in the Nordics for the first time, in cooperation with Aalto EE. The event focuses on data leadership and information quality, bringing together industry experts and leaders, as well as international sponsors and community partners. My role was to come up with the event's branding and designing a suite of promotional materials. These materials included templates for keynote speakers, countdown announcements, interviews and banners.
0:00/1:34
プロジェクト
役割
Sole Creative Lead - Event Branding - Art Direction - Graphic Design - Animation - Template Delivery for Multi-Platform use
クライアント
Aalto University Executive Education Ltd - A finnish institute that offers executive education and leadership development services in 12 countries. Aalto EE is owned by Aalto University, which is a top institution known for innovation, entrepreneurship and cutting-edge research.
Event Branding
Branding and promotional materials designed for an international event.
プロジェクト
The International Chief Data Officer & Information Quality Symposium (CDOIQ) will take place in the Nordics for the first time, in cooperation with Aalto EE. The event focuses on data leadership and information quality, bringing together industry experts and leaders, as well as international sponsors and community partners. My role was to come up with the event's branding and designing a suite of promotional materials. These materials included templates for keynote speakers, countdown announcements, interviews and banners.
0:00/1:34
プロジェクト
役割
Sole Creative Lead - Event Branding - Art Direction - Graphic Design - Animation - Template Delivery for Multi-Platform use
クライアント
Aalto University Executive Education Ltd - A finnish institute that offers executive education and leadership development services in 12 countries. Aalto EE is owned by Aalto University, which is a top institution known for innovation, entrepreneurship and cutting-edge research.
Event Branding
Branding and promotional materials designed for an international event.
プロジェクト
The International Chief Data Officer & Information Quality Symposium (CDOIQ) will take place in the Nordics for the first time, in cooperation with Aalto EE. The event focuses on data leadership and information quality, bringing together industry experts and leaders, as well as international sponsors and community partners. My role was to come up with the event's branding and designing a suite of promotional materials. These materials included templates for keynote speakers, countdown announcements, interviews and banners.
0:00/1:34
プロジェクト
役割
Sole Creative Lead - Event Branding - Art Direction - Graphic Design - Animation - Template Delivery for Multi-Platform use
クライアント
Aalto University Executive Education Ltd - A finnish institute that offers executive education and leadership development services in 12 countries. Aalto EE is owned by Aalto University, which is a top institution known for innovation, entrepreneurship and cutting-edge research.
プロジェクト
新規事業のクライアントのビジョンや期待に応えるのは、特にデザインガイドラインがないイベントでは、当初難しいものでした。最初のクリエイティブディレクションでは、情報の流れを象徴するパルス状の六角形を取り入れましたが、このプロジェクトにおけるクライアントのブランドイメージとは完全には一致しませんでした。そのため、迅速な調整とクライアントのニーズをより深く理解する必要がありました。
クライアントのビジョンをより明確に理解した後、彼らのブランドの特徴である「サーペンタイン」形状を活用し、ブランドに合致するダイナミックなパルスアニメーションを作成しました。
限られた予算と時間の中で、新しいデザインコンセプトを探る余裕はほとんどありませんでしたが、最終的にはブランドに沿った視覚的に魅力的な素材を無事に納品しました。これにより、クライアントの要求を満たすだけでなく、将来のパートナーシップを強化することにもつながりました。
画像提供
Kuubi Oy
